EPISODE · Jul 7, 2025 · 11 MIN
The Ultimate SGPT Marketing Strategy: Part 2
from SGPT Marketing · host Hamper Agency
The Ultimate SGPT Marketing Strategy is built on four pillars - in this episode, we break down the final 2: 3. Email Marketing: The Underrated PowerhouseThis is where most gyms are leaving money on the table. Miles and George uncover:Why email still beats algorithms for long-term trust and conversionHow email builds familiarity and sales-readiness over timeReal examples of leads converting after 6-12 months of email nurturingWhy this should be a non-negotiable part of your gym’s weekly marketing routine 4. Backend Systems: The Difference Between Hobby and BusinessThe final piece that makes everything work better: your CRM. Here’s what they cover:Why spreadsheets don’t cut it anymore if you want to growHow a proper CRM increases conversion from lead to saleWhat automations to build (and how they free up your time)The follow-up messages that workWhat gym owners often get wrong when trying to “DIY” a system 🎓 Want the full strategy, with email templates, CRM walkthroughs and ad examples?Join our complimentary 1-hour webinar:🗓 Wednesday 16th July🕛 12 - 1pm BST📍 Live on Zoom – Click here to register For more on how we help SGPT gyms grow:📧 Email: [email protected]🌐 Visit: hamperagency.co.uk📱 DM us on Instagram: @hamperagency
What this episode covers
In this follow-up episode, Miles and George continue unpacking the Ultimate SGPT Marketing Strategy - the exact approach they use to grow their own gym, INTENT91, and 50+ of our SGPT gym clients across the world. This is all leading into our free 1 hour webinar on Wednesday 16th July, 12-1pm BST, where we’ll walk you through how to set up and implement these strategies for your own small group personal training gym. In this final part, we dive into the final two pillars of the strategy: email marketing and backend systems - the parts most gym owners ignore, but that actually drive long-term lead flow and sales consistency.
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The Ultimate SGPT Marketing Strategy: Part 2
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