The Ultimate Trust Builder: Why The Story Is Not About You

Episode #208:Efrat Ravid, Chief Marketing Officer at Quantum Metric, and Lina Tonk, Chief Marketing Officer at Recurly, unpack the top three B2B growth challenges from the marketer’s face in today’s market. They reveal why internal alignment, customer voice programs, and balancing short-term versus long-term priorities fall short without trust programs. Their insights guide executives to prioritize honest conversations over generic campaigns.“Show your customer that you are listening and not just for the heck of it. You will be trusted if you're listening to your customers.” - Lina TonkA candid look at what really builds trust today. Lina and Efrat share why intimate customer conversations and adaptive playbooks outperform generic campaigns. They explain how to re-center messaging on human outcomes, align executives around one story, and turn listening into action that customers feel.Follow Efrat Ravid on LinkedInFollow Lina Tonk on LinkedInFollow host Steve MacDonald on LinkedIn