The Ultimate Zero-Calorie Soda Civil War

The Morning X explores an intense, surprisingly bitter civil war currently brewing between two iconic, zero-calorie sodas from the exact same corporate family. Tune in as they sit down with a Wall Street Journal writer to unpack the intense generational and marketing divides fueling the feud. Find out the reason why some fiercely loyal drinkers are willing to completely cross over to a rival company rather than compromise, and hear who is living in a "house divided" due to this massive beverage controversy. THE END, Entertainment News Daily, originates on The Morning X with Barnes and Crash. Listen live weekdays from 6–10 AM Eastern on 99X Atlanta (100.5 FM in Atlanta), at 99X.com, or via the 99X Freeloader app. All live show content is available hours after broadcast. The Morning X has been a staple since 1994, founded by Barnes, Leslie, and Jimmy. Please review and subscribe to THE END... Entertainment News Daily, available on your favorite podcast platform. Get exclusive Morning X video interviews, bonus content, and behind-the-scenes footage on all platforms at TheMorningX.com. Join The Morning X Quiz Showdown every Thursday at 9:05 AM ET for your chance to win $1000. Sign up at GetInTheRing.com. Executive Producer: Steve BarnesHosts: Steve Barnes, Crash ClarkAssociate Producer: Leslie Tillery FAIR USE COPYRIGHT NOTICE: This podcast may contain copyrighted material used under fair use for criticism, comment, news reporting, teaching, scholarship, or research as protected by U.S. copyright law. For concerns, please contact [email protected] omnystudio.com/listener for privacy information.