The Unconventional CMO: Purple Bricks' Nush Grover on Autonomy & Turnarounds

From startups to the C-suite: Nush's unconventional marketing journeyThis week we sit down with Anoushka "Nush" Grover, CMO of Purple Bricks and by her own admission, not your typical CMO. No corporate grad scheme, no big-brand pedigree. Instead, Nush cut her teeth as Too Good To Go's first UK marketing hire, scaled with Dame and Deliciously Ella, and now leads the turnaround at one of the UK's best-known estate agents.In this episode, Nush opens up about learning fast in founder-led environments, why she thrives under leaders who give autonomy instead of micromanaging, and how she built her own commercial instincts from the ground up. She shares candid stories about taking risks with real budgets, joining a business in recovery, and why sharing the numbers with your whole team - not just performance marketers - builds a stronger, more aligned culture.If you're curious about leading with autonomy, thinking commercially as a marketer, and finding purpose in your work even in unexpected places, this conversation is for you.