The underpricing hangover is real with Melissa Armstrong

Revenue came in. Then reality showed up.Sam Hallburn and Candy Bellau sit down with Melissa Armstrong of SteadyHand Accounting to talk about the “messy middle” of firm ownership, that year-one moment where you’re growing fast, underpricing, saying yes to everyone, and suddenly realizing your business can’t depend on only you.Melissa shares what it’s like to start over after losing a corporate job, build a real foundation (marketing, a VA, ops support, and eventually an accountant), and navigate the emotional weight of money, imposter syndrome, and personal finances getting messy while you’re still the one advising others. Powered by Anchor.