The Unexpected Power of Color - with Laura Guido-Clark

Color Expert, Laura Guido-Clark discusses the transformative power of color in design and the emotional and physiological impacts of color in communities and workspaces. Designer and color expert, Laura Guido-Clark talks about the transformative power of color in design. She discusses how color acts as a conduit for human connection, its physiological impacts, and the influence it has on mood and productivity. Laura shares insights from her work with renowned organizations and her nonprofit, Project Color Corps, which uses color to bring hope and joy to underprivileged school communities. The conversation also covers practical advice for incorporating color into workspaces and the importance of creating environments that respect and nurture human needs.BIOLaura Guido-Clark is the world’s foremost color expert, Laura Guido-Clark – their color, materials, and finish. Throughout her twenty-plus year career, Laura has analyzed the conscious and unconscious influences that drive buying decisions. She has been dubbed an 'Experience Consultant' because of her ability to translate those influences into prescient forecasting and concrete applications of color and finish for new products.In 2017, Laura launched her groundbreaking color methodology called LOVE GOOD COLOR. LOVE GOOD COLOR integrates science and the senses, enabling designers to factor in emotive response when using color. It is a language-based system that facilitates selection confidence and efficacy while simplifying and reducing iterations. The digital tool is currently in development. LOVE GOOD COLOR has been used by designers from various firms including Gensler, IA, Adobe, Rockwell Group, Atlassian, and Studio O+A.Laura has helped companies such as Herman Miller, HP, Samsung, and Toyota use color and materials on their products that resonate with consumers and succeed in competitive markets. Her textile and pattern design includes work for HBF, Pallas, Carnegie, and FLOR. Laura’s expertise ranges from textiles to consumer products such as automotive, electronics, and major household appliances. Learn more about Laura’s design work at Laura Guido-Clark Design.In 2011, Laura founded Project Color Corps™, a nonprofit organization dedicated to painting urban neighborhoods with color and pattern that impart positive messages of optimism and hope. The organization is now flourishing in four cities across the country.Laura was honored as the IIDA Northern California Chapter recipient of the 2014 Leadership Award of Excellence. As a result of her expertise, Laura speaks both nationally and internationally on design and the creative process and was an expert design blogger for Fast Company.CHAPTERS05:40 Why color is so important in design08:50 The effect of color on physiology and mood10:45 Colors in schools13:51 Punitive colors and the humanity of color16:04 Project Color Corps and transforming underprivileged schools21:50 Students’ reactions and impact23:49 Transforming “grown up” spaces with color26:30 How leaders can interact with color31:55 Color dosage and why do certain colors look better on us than others38:18 The relationship between light and color43:00 How to achieve a sense of belonging through color44:50 Bringing personality back to retail environments and logos48:35 Designing to contrasting preferences51:39 The importance of programming and Adobe Founders TowerLINKSProject Color CorpsLove Good Color<a...