The Unexpected Power of Influence in Healthcare

Influence In Healthcare: MMC’s Olga Fleming and Maddie Simko On Sharing Healthcare Information Via Social. The rise, the predicted fall, and the ultimate staying power of influencers has been jarring and rejuvenating for the PR industry. And, as we learned during the Covid pandemic, influencers play a key role in healthcare communications, which has changed dramatically over the last two years. With that in mind, we partnered with Marina Maher Communications on a new video series on the role influencers play in healthcare. In each episode, members of MMC’s team of specialists will explore the topic from different angles. In this premiere episode, we speak with Olga Fleming, MMC’s president of healthcare and corporate, and strategist Maddie Simko, who led research looking at the place and power of healthcare influencers.