The Unicorn Within (with Linda Yates)

Mark speaks with Linda Yates, founder and CEO of Mach49, the leading growth incubator for global businesses. Linda is a seasoned CEO with over 25 years of experience creating global strategy and driving innovation for large multinationals around the world. She is also the author of the newly released book THE UNICORN WITHIN: How Companies Can Create Game-Changing Ventures at Startup Speed. Today, Commander Divine speaks with Linda Yates, CEO of Mach49, the leading growth incubator for global businesses and author of THE UNICORN WITHIN. In this episode, Linda discusses the impact that global businesses can have in creating exciting, creative, and sustainable environments for their employees to drive true innovation for a better tomorrow… by developing their own “unicorn” from within their organization. Key Takeaways: Building for the future of humanity. From her “Greenest Home in America” to her Global 1,000 venture projects, Linda shares her passion for sustainability & innovation and how even the biggest companies can be nimble and think long-term. Creative, but don’t like risk? You’re in luck! Linda details how Mach49, her venture development company, helps the world’s largest companies start, grow, and sustain internal innovation centers where employees can flex their entrepreneurial spirit, in safety. Start with your customer’s pain. Mark and Linda discuss the innovation cycle starting not with the surveying ideas… but surveying pain points and building solutions to address them. The Unicorn Within. Linda’s new book is a manual for Fortune 500 and SMB companies alike on how to build a venture center within your own organization, no matter the size. This allows Mach29’s innovation secrets to reach the masses and create sustainable change in all arenas and sectors of business.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.