EPISODE · Oct 20, 2022 · 20 MIN
The Unintuitive Rule of Customization: Keep it Simple
from Shopify Masters · host Shuang Esther Shan, Shopify
In this episode of the Learn with Shopify mini series we chat with Aaron Zack, the former vice president at Propeller Coffee Co to learn strategies for pivoting a wholesale food and beverage company online and the marketing tactics that helped to build and scale this arm of the business. For more on Propeller Coffee and show notes: https://www.shopify.com/blog/propeller-coffee-customization?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
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What this episode covers
Aaron Zack, a former vice president at Propeller Coffee Co. shares strategies for building a more streamlined online buying experience and how to customize marketing tactics and products for different customers.
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The Unintuitive Rule of Customization: Keep it Simple
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