The Unintuitive Rule of Customization: Keep it Simple

Aaron Zack, a former vice president at Propeller Coffee Co. shares strategies for building a more streamlined online buying experience and how to customize marketing tactics and products for different customers.

Episode 419 of the Shopify Masters podcast, hosted by Shuang Esther Shan, Shopify, titled "The Unintuitive Rule of Customization: Keep it Simple" was published on October 20, 2022 and runs 20 minutes.

October 20, 2022 ·20m · Shopify Masters

0:00 / 0:00

Summary

Aaron Zack, a former vice president at Propeller Coffee Co. shares strategies for building a more streamlined online buying experience and how to customize marketing tactics and products for different customers.

Episode Description

In this episode of the Learn with Shopify mini series we chat with Aaron Zack, the former vice president at Propeller Coffee Co to learn strategies for pivoting a wholesale food and beverage company online and the marketing tactics that helped to build and scale this arm of the business.

For more on Propeller Coffee and show notes: https://www.shopify.com/blog/propeller-coffee-customization ?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

Sign up for your FREE Shopify Trial here.

Share this episode

Similar Episodes

shopify clothing dropshippers

Oct 7, 2021 ·0m

Reach the profitable Shopify Dropship Store

Aug 30, 2021 ·0m

Using Automation to Grow your eCommerce Business (E161)

Mar 31, 2021 ·46m

5 Keys to a Successful eCommerce Business (E160)

Mar 24, 2021 ·46m

How to Ship 2-day and Next-day Without Breaking the Bank (E159)

Mar 2, 2021 ·30m

Whitehat link building for eCommerce (E158)

Feb 18, 2021 ·46m

Similar Podcasts

Business of eCommerce Charles Palleschi eCommerce tips, tricks, strategies, and tactics to help new and experienced eCommerce retailers start, launch or grow their eCommerce Business. If you like eCommerceFuel, Shopify Master, Tropical MBA, Build My Online Store or eCommerce Momentum, you'll love The Business of eCommerce. Video version, full transcripts, and show notes are available at http://businessofecommerce.fm/ The Ecommerce Roadmap Susan Bradley: E-commerce Expert Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you're going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, Shopify with Milk Bottle Show Keith Matthews Hosted by Keith Matthews, Founder of Ireland's most popular Shopify agency, Milk Bottle Labs. Keith interviews merchants, developers, fellow agency owners & Shopify folk with a view to sharing as many Shopify tips & tricks as possible. Shopify Across the Pond Blend Commerce We're a podcast for Shopify brands that are riding the waves of eCommerce growth. From marketing to hiring, to apps to funding, we're here to bring you inspiration, support and growth as a Shopify brand.Lovingly created by Blend Commerce, and proudly sponsored by Klaviyo.

URL copied to clipboard!