EPISODE · Apr 27, 2026 · 8 MIN
The University That's Quietly Reshaping the Auto Industry with Kent MacDonald
from Fixed Ops Roundtable · host Ted Ings
The automotive industry is facing a generational shift that most operators aren't prepared for, and the window to act is closing faster than anyone wants to admit.Kent McDonald, President of Northwood University, sits down with Ted Ings and Sarah VanTine to talk about what's really happening to talent in this industry, why the companies moving right now will dominate the next decade, and what Northwood is building that has some of the largest names in automotive quietly paying very close attention.👉 Register for the upcoming Fixed Ops Roundtable EventWhat we discuss in this episode:Why the automotive talent crisis is more urgent than most dealers realizeThe qualities top employers are desperately searching for, and why they're harder to find than everWhat Northwood's Automotive MBA is doing that no other program in the country is attemptingThe bold moves major automotive groups are making right now to secure their next generation of talentWhy Motorsports is Northwood's exciting new frontier, and who's already taking noticeThe mindset shift that separates the operators who will thrive next decade from those who won'tThere's a reason Northwood alumni keep showing up at the highest levels of this business. This conversation explains why.Listen to the episode featuring Kent MacDonald for even more insights!Enjoying The Fixed Ops Roundtable Podcast? Please leave a rating and review 👇Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXYThanks, Kent MacDonaldConnect with Ted Ings and the Fixed Ops Roundtable:Register for the next Fixed Ops Roundtable EventTed Ings on LinkedInCenter for Performance Improvement
What this episode covers
The automotive industry is facing a generational shift that most operators aren't prepared for, and the window to act is closing faster than anyone wants to admit. Kent McDonald, President of Northwood University, sits down with Ted Ings and Sarah VanTine to talk about what's really happening to talent in this industry, why the companies moving right now will dominate the next decade, and what Northwood is building that has some of the largest names in automotive quietly paying very close att...
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The University That's Quietly Reshaping the Auto Industry with Kent MacDonald
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