The Unlinear Path to Building a Business You Love (Guest: Maja Holder)

What if building a successful business was never meant to be a straight line?In this episode of The Aligned Business Show, I’m joined by Maja Holder for an honest and inspiring conversation about the unlinear path of entrepreneurship — and what it really takes to build a business you love while navigating setbacks, identity shifts, and unexpected challenges.Maja shares her journey from growing up between cultures, to transitioning from “party girl” to fitness enthusiast, to building an agency and eventually creating a business that truly feels aligned with who she is today — all while navigating significant health setbacks along the way.Her story is a powerful reminder that success rarely looks linear, and that the detours are often part of what shapes a business you can actually sustain and enjoy.In this episode, we explore:• Why the entrepreneurial journey is rarely a straight path• How setbacks can reshape your business in powerful ways• The identity shifts behind building a business you love• What it really takes to “make it” on your own terms• Why persistence looks different when you choose alignmentIf you’ve ever felt like your path is too messy, too slow, or not how it “should” look — this conversation will change how you see your journey.💛 Connect with Maja Holder:Instagram: https://www.instagram.com/majamholder/YouTube: https://www.youtube.com/@majamholder#BusinessGrowth #EntrepreneurJourney #AlignedBusiness