The Unmakers: Simon Hakim on building an incubator for challenger brands; Plus, a dip on the Unmade Index

Could Rightful incubate the next big brand?Today’s edition of The Unmakers features Simon Hakim, CEO of creative agency Hunter and co-founder of food and beverage innovation business Rightful, in conversation with Unmade’s Tim Burrowes.Hunter, now in its 13th year, launched with what was at the time an unconventional business model, which has since become more common - a decentralised team.The team behind Hunter are now working on their next project: taking on neglected brands, particularly from the consumer packaged goods space, and reinventing them. Rightful aims to work with with larger companies, and share in the spoils when those brands are brought back to commercial successDuring the conversation Hakim explains the Rightful business model, and the type of investors he and co-founder Matt Gibbins are looking for to get the startup off the ground.Audio production was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.Message us: [email protected]’ll be back tomorrow with another updateToodlepip…Tim [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unmade.substack.com