The Unmakers: Sinorbis founder Nico Chu on helping western marketers crack Asia

Welcome to an audio-led edition of The Unmakers, featuring Nicolas Chu, founder and CEO of Australian marketing technology startup Sinorbis.As well as running Sinorbis, Chu is former MD of Expedia Asia Pacific and Professor of Practice at UNSW Business School.Sinorbis helps marketers, mostly in the higher education and B2B sector, to tailor their messages using the right language and platforms for the countries they are targeting. The company already offers its services to clients in Australia, New Zealand, the UK and US.Yesterday Sinorbis announced it was expanding its offering from covering just the Chinese market to the whole of Asia.If you’ve been forwarded this by someone else, don’t forget to sign up for our almost-daily email at unmade.mediaIf you’re doing something new in media and marketing, I’d love to talk to you on The Unmakers. Email me at [email protected] production on the podcast was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.Have a great dayToodlepip…Tim Burrowes This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unmade.substack.com