The Unmissable SEO Episode: Harry Sanders’ Tips and Tricks | #185

In this episode of Add To Cart, we are joined by Harry Sanders from StudioHawk, an SEO agency he started when he was just 17 years of age.  It is now the largest dedicated agency of its kind in Australia, employing more than 50 SEO specialists with over 300 clients including well loved eCommerce brands such as Officeworks, Flora & Fauna and Mecca.  Harry grew StudioHawk into the multi award winning company it is today, despite going through a period of homelessness along the way.  In this chat, Harry shares how a video game started his love affair with SEO, which SEO metrics are BS and which ones really matter and why information architecture is crucial to effective SEO.  We also find out what goes on at ‘Camp Hawk’ - there are birds involved…er…obviously.Links from the episode:OfficeworksDentsuGlassdoorAmazonAppliances OnlineRetail GlobalMedcartDaily JocksSemrush The Good GuysShopify Plus and Crate & Barrel Singapore (sponsored)Packleo (sponsored)Questions answered:How did you start your career in SEO aged 14 years?What are the major differences in how companies approach SEO since COVID?What do the best SEO briefs look like?This episode was brought to you by…  Shopify PlusSignetAbout your co-host: Harry Sanders from StudioHawkHarry Sanders is the founder and director of Hawk Academy & StudioHawk, the largest dedicated SEO agency in Australia (and one of the largest in the world).  Starting from (very) humble beginnings, on his journey, Harry has been in Forbes 30 Under 30, named B&T’s Entrepreneur of the year, winner of the Australian Business award for Marketing Innovation, sits as a board member of AWIA (Australian Web Industry Association), and recently was awarded Best Large SEO Agency at the Global Search Awards all at the ripe age of 24.You can contact Harry at LinkedInThanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community