The Unscripted Journey of Susan Wilcox and The Herb Box

What happens when a woman with zero preconceived notions steps into the food world and builds a 30-year culinary powerhouse?Last week, I sat down with Susan Wilcox, founder of The Herb Box, whose fearless leap into catering in 1995 sparked one of Scottsdale’s most beloved restaurant brands.Susan shared how she turned a whole-foods vision (long before it was cool) into a thriving business with two restaurant locations, private dining, and a full-service catering company — all while staying grounded in her mission to feed people well.If you need a dose of entrepreneurial honesty, longevity, and grit — this episode delivers. It's #WiRLPower in action.