The Unseen Power of Branding

In this Australian Business Podcast episode, Zara McGuffie sits down with Jordan Kidis and dive into the tangible benefits of a strong brand, like increased trust and reduced marketing costs. They also discuss when businesses should consider a rebranding strategy.  Topics covered today: The biggest misconception businesses have about 'branding' The tangible benefits of a strong brand The recent rebrand Jordan and the Grey Space team went through  The rebranding process The potential downfalls of a rebrand When to consider a rebrand for your business  Resources mentioned in this episode: Free community: https://community.inflection.au/c/say-hello/  Ask a question (select the Business podcast): https://bit.ly/R-quest  Brand audit with Zara: https://calendly.com/zara-inflection/marketing  Our outsourcing partner: Flexisource IT https://flexisourceit.com.au  Rask Resources All services: https://bit.ly/R-services Financial Planning: https://bit.ly/R-plan  Invest with us: https://bit.ly/R-invest  Access Show Notes: https://bit.ly/R-notes  Ask a question: https://bit.ly/R-quest  DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices