The “Unsexy” Problems That Build Great Companies with Amit Kothari, Founder & CEO of Tallyfy

Amit Kothari is the founder & CEO of Tallyfy, an AI-driven startup focused on helping companies document, track, and continuously improve their processes. Born in Kenya, raised in London, and now calling St. Louis home, Amit’s path runs from flipping rare stamps to pay off university debt, to poetry, to a decade consulting on process improvement—before launching his current company. Grants first took him to Chile to MVP the idea, then to St. Louis, where he built a fully remote team serving customers worldwide.The conversation dives into Toyota-style continuous improvement applied to office work; why onboarding (employees and clients) is a high-leverage process; and how generative AI finally made “right product, right time” possible by auto-drafting SOPs and migrating PDFs into runnable workflows. Amit shares tactics for async, global teams; transparent, GDP-adjusted pricing; keeping moats via customer love, not just features; and a future where AI + robotics tackle physical tasks. His closing advice: skip the flashy fad—solve “unsexy,” real problems people actually feel every day.Connect with the HostTwitter: ⁠twitter.com/ItsRajTut⁠LinkedIn: ⁠https://www.linkedin.com/in/rajtut/⁠Instagram: ⁠instagram.com/ItsRajTut⁠TikTok: ⁠https://www.tiktok.com/@itsrajtutConnect with the Guesthttps://www.linkedin.com/in/amitkoth/Timestamps:00:00 Amit’s early insight: people struggle at work because they lack clear processes01:30 Introducing Amit and his company’s mission02:50 Personal background: Kenya → London → Computer Science03:55 Paying off university debt through rare stamp flipping05:40 Creative years in poetry, art, and exploration07:00 Startup origin: Chile grant → moving to St. Louis with Arch Grants10:40 The core problem: documenting vs actually improving processes14:15 Improving employee onboarding and why it affects culture and productivity25:10 How AI finally unlocked scalable SOP & workflow creation39:25 Running a global remote team & building culture asynchronously51:30 The future: AI + physical automation (robots)56:59 Final advice: Solve the “unsexy” real problems people ignoreThis podcast is brought to you by Storyboard Living.If you're looking to sell us a 40+ unit multifamily property in the St. Louis region, or another part of MO/IL, please email [email protected] with us at our Website: https://storyboardliving.com/LinkedIn profile: https://www.linkedin.com/company/storyboard-living/