The Untapped Ad Channel Driving Real Sales Growth – Neha Bhuchar on the Agency Operators Podcast Ep 90

What if the ad channel you're underusing is the one that could be driving your biggest sales lift?In this episode, we sit down with Neha Bhuchar, CEO of Atom11, to unpack how brands can use DSP (Demand-Side Platform) advertising to drive real, measurable sales growth.Here's What We CoverHow DSP fits into a broader sales and advertising strategyPractical ways to use DSP to increase conversionsCommon mistakes brands make when getting started with DSPWhat to prioritize first when testing DSP campaignsPacked with actionable strategies you can apply to your own advertising mix — this is one you don't want to miss.About the GuestNeha Bhuchar is the CEO of Atom11, a full-funnel Amazon Ads software company.Before building Atom11, Neha spent 6+ years at Amazon, where she worked on Amazon advertising algorithms, Prime Video Ads, and leading ad sales teams.When she's not optimizing algorithms and software, she spends time with her 6-year-old son or plans Monopoly game nights.Connect with Neha Bhuchar:LinkedIn: linkedin.com/in/nehabhucharKey Discussion TopicsLeveraging DSP to increase salesHow DSP fits into a broader sales and advertising strategyCommon mistakes brands make when getting started with DSPWhat to prioritize first when testing DSP campaignsBuilding a full-funnel Amazon advertising strategyWhy You Should Tune InIf you're looking to diversify your ad strategy beyond the usual channels, this episode is for you.Neha brings more than 6 years of Amazon advertising experience and hands-on leadership at Atom11 to break down how DSP can become a real lever for sales growth — not just another buzzword.You'll walk away with a clearer understanding of how to evaluate DSP for your business and where to start.This podcast is tailor-made to provide valuable insights to our community of exceptional operators who have been through a lot in their efforts to foster brand growth and positively impact lives. Whether you’re a marketer yourself or want to get into the industry this is a great opportunity to learn from agency owners who know the successful tactics to implement.