The Untapped Goldmine: Why Serving Clients Over 50 Is the Smartest Move in Fitness with Jay Croft

In today’s episode, I’m joined by Jay Croft, the founder of Prime Fit Content and host of The Optimal Aging Podcast. Jay brings a unique perspective to the conversation, having transitioned from a successful career as a newspaper journalist and corporate communicator into the world of fitness marketing. What sparked the shift? He noticed something that many in the industry still overlook—people over 50 are being ignored in fitness spaces.We dive into a topic that’s close to my heart: the massive, untapped opportunity of serving the over-50 demographic. Jay and I talk candidly about the age bias we both see in the industry, and why this audience—who often have both the time and financial resources—deserve more attention from gyms, studios, and wellness professionals.We also get into:How to niche effectively without feeling like you're leaving people outWhy messaging matters when speaking to this audienceThe surprising role AI and smarter content can play in reaching themAnd why this isn’t just the right thing to do—it’s a smart business moveJay brings both wisdom and practicality to the table, and I think you’ll walk away with some game-changing insights on how to better serve your clients—and grow your business—by focusing on the people who need it most.So grab your coffee, get comfy, and let’s dig in!***Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optinPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint Support the show