The Untapped Influence of Women in Car Buying and Why This Matters with Katie Mares

Get on our list at:  https://www.getinherlane.com/ and follow us on Instagram @getinherlane!Kat and Shan talk with Katie Mares, author of CustomHer Experience. Katie has dedicated her career to transforming the customer experience by focusing on the buying experience from a woman's perspective and educating businesses about how important this is. Women influence a whopping 85% of car-buying decisions in the US. Katie's book is a testament to her passion for promoting inclusion and value within this historically male-dominated industry.  Join us as we delve into her insights, experiences, and the powerful lessons she has to share.Our dialog takes us on a journey from the showroom to the service center, exploring how the physiological differences between men and women shape their buying experiences. We challenge the traditional norms, revealing why it's so important for women to trust and feel good about who they're interacting with. Yet, we don't stop there; Katie also guides us through the nuances of creating a workplace culture that appeals to female talent. From the language used in job postings to the decor of the waiting area, every detail matters in shaping an environment that feels inviting, inclusive, and genuine for women.Wrapping up our enlightening conversation, Katie shares her own journey in the speaking industry, openly discussing the struggles she faced and how she's outmaneuvered them. It's an inspiring tale, reminding us that there is still much work to be done to ensure equality for women within the industry. Her story is a testament to her resilience and determination, inspiring us all to stop waiting for the industry to change and, instead, be the change we wish to see. Follow Katie on Instragram at @katiemaresAmazon link to Katie's Book:  https://www.amazon.com/CustomHer-Experience-Importance-Tailoring-Consumer-ebook/dp/B0BSFZWZ85/ref=sr_1_1?crid=1VVHQAVP65V7Y&keywords=customher+experience+katie+mares&qid=1700095416&sprefix=customher%2Caps%2C184&sr=8-1 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.