The Untold Art of Pitching

Media pitching is the process of making live contact with members of the news media, typically editors and reporters. More powerful than simple electronic press release distribution, media pitching adds a critical element to your publicity efforts by getting the direct attention of the people who pick and chose from the thousands of press releases they receive on a weekly basis. Without adding media pitching to your media relations program, the chance of your press release standing out and drawing attention on its own is extremely slim. This episode is the interview of Andrew by Saiful, founder of http://www.asksaiful.com/ in his Entrepreneur Power Talk, a regular feature on his site.