The Untold Story of LUG Sports | KEEP THE DREAM ALIVE Ep. 1

Welcome to the very first episode of Keep the Dream Alive, the official podcast of LUG Sports Group Inc.In this debut episode, LUG co-founders Ethan Wright and Ray Abramson sit down with producer Elle MacGregor to pull back the curtain on everything LUG: how it started with a few teams on the ice at Queens and Western, the near-rebrand that got killed by a cease and desist, the accidental birth of the WAG Cup, and how a recreational hockey league quietly grew into an 80+ city sports community across North America.They get into the stories you never heard: the Team Iceland vs. Team Iceland showdown that neither of them knew was happening, the Bozeman, Montana game that brought hundreds of fans out of nowhere on a Monday night, and why throwing helmets in the air after a championship win is the moment they're always chasing.Whether you're a LUG player, a sports entrepreneur, or just someone who wants to keep the dream alive, this one's for you.🎙️ Hosted by Ethan Wright & Ray Abramson📍 New episodes coming soonSubscribe and follow along for behind-the-scenes moments, unforgettable memories, and interviews from interesting people with unique perspectives and experiences. Hosted on Acast. See acast.com/privacy for more information.