EPISODE · Mar 21, 2024 · 12 MIN
The UNTOLD story of why Kmart failed
from Choice Hacking: The Marketing Psychology Podcast · host jennifer clinehens, Jennifer L. Clinehens
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What this episode covers
It’s one of the biggest FAILS in business history - Kmart. You may think you know the story - But contrary to popular belief, Kmart’s problems were way bigger than Walmart or even Amazon. And actually, lots of them weren’t even Kmart’s fault. I’m Jennifer Clinehens and you’re listening to Choice Hacking - a podcast about applying behavioral science and psychology to business, marketing, experience design, and more. Join me on this episode of the Choice Hacking podcast, as we unpack the psychology behind one of the biggest business failures ever - Kmart. The thinking traps they fell for, the psychological mistakes they made - and how WE can learn from their errors to improve our own businesses and brands.
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The UNTOLD story of why Kmart failed
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