EPISODE · Apr 12, 2026 · 56 MIN
THE UPS AND DOWNS OF USING AI IN A CREATIVE WORKFLOW #190
from Film Pro Productivity · host Carter Ferguson
AI is everywhere right now, but most of the conversation sits at the extremes.This episode looks at what actually happens when you try to use AI inside a real creative workflow.Based on a year of daily use, this is a practical report on where AI genuinely saves time, where it actively damages creative momentum, and why judgement, process, and human oversight still matter more than efficiency.“AI doesn’t fix incompetence. It amplifies it.” Carter FergusonLINKSOfficial website: https://www.filmproproductivity.com/Facebook: https://www.facebook.com/filmproproductivityContact: https://www.filmproproductivity.com/contactIndie Film Hustle: https://indiefilmhustle.com/ifh-podcast-network-filmmaking-and-screenwriting/YouTube: https://www.youtube.com/channel/UCqo0Zld2Lm2lJDpDh3GsuZgQUOTES“ChatGPT is incredibly limited, but good enough at some things to create a misleading impression of greatness.” – Sam Altman“The model will confidently state things as if they were facts that are entirely made up.” – Sam Altman“A system that cannot reliably explain or justify its behaviour cannot be trusted.” – Judea Pearl“What computers cannot do is understand the meaning of what they manipulate.” – Joseph Weizenbaum“The danger isn’t that machines will start thinking like people. It’s that people will start thinking like machines.” – Jaron Lanier“The best way to predict the future is to invent it – not to automate yourself out of it.” – Alan KayThis episode is sponsored by GBM Castingwho have been supplying SAs to the screen and media industry throughout Scotland for over 20 years. We know our people and we know when they’ll fit for you. gbmcasting.co.ukREFERENCESChatGPTClaudeGenerative Pre-trained TransformersContext windowAI hallucinationsWilly’s Chocolate ExperienceCreative workflow automation Please check out my friends shows:FILM FIGHTS WITH FRIENDS PODCAST with Stephen Koepfer and Paul Varacchi (etc)THE FILMMAKERS PODCAST with Giles Alderson (etc.)THE HORROR CUT with Stephen Kerr and Gary HewittWILDE WORLD with David WildeFILMMAKING CONVERSATIONS with Damian SwabyMUSIC & CREDITSA Himitsu Music: Adventures by A HimitsuCommons — Attribution 3.0 Unported — CC BY 3.0http://creativecommons.org/licenses/b...Music released by Argofox https://www.youtu.be/8BXNwnxaVQEMusic provided by Audio Library https://www.youtu.be/MkNeIUgNPQ8Contact the artist: [email protected]://www.facebook.com/ahimitsuhttps://www.twitter.com/ahimitsu1https://www.youtube.com/channel/UCgFwu-j5-xNJml2FtTrrB3A
What this episode covers
AI is everywhere right now, but most of the conversation sits at the extremes.This episode looks at what actually happens when you try to use AI inside a real creative workflow.Based on a year of daily use, this is a practical report on where AI genuinely saves time, where it actively damages creative momentum, and why judgement, process, and human oversight still matter more than efficiency.“AI doesn’t fix incompetence. It amplifies it.” Carter FergusonLINKSOfficial website: https://www.filmproproductivity.com/Facebook: https://www.facebook.com/filmproproductivityContact: https://www.filmproproductivity.com/contactIndie Film Hustle: https://indiefilmhustle.com/ifh-podcast-network-filmmaking-and-screenwriting/YouTube: https://www.youtube.com/channel/UCqo0Zld2Lm2lJDpDh3GsuZgQUOTES“ChatGPT is incredibly limited, but good enough at some things to create a misleading impression of greatness.” – Sam Altman“The model will confidently state things as if they were facts that are entirely made up.” – Sam Altman“A system that cannot reliably explain or justify its behaviour cannot be trusted.” – Judea Pearl“What computers cannot do is understand the meaning of what they manipulate.” – Joseph Weizenbaum“The danger isn’t that machines will start thinking like people. It’s that people will start thinking like machines.” – Jaron Lanier“The best way to predict the future is to invent it – not to automate yourself out of it.” – Alan KayThis episode is sponsored by GBM Castingwho have been supplying SAs to the screen and media industry throughout Scotland for over 20 years. We know our people and we know when they’ll fit for you. gbmcasting.co.ukREFERENCESChatGPTClaudeGenerative Pre-trained TransformersContext windowAI hallucinationsWilly’s Chocolate ExperienceCreative workflow automation Please check out my friends shows:FILM FIGHTS WITH FRIENDS PODCAST with Stephen Koepfer and Paul Varacchi (etc)THE FILMMAKERS PODCAST with Giles Alderson (etc.)THE HORROR CUT with Stephen Kerr and Gary HewittWILDE WORLD with David WildeFILMMAKING CONVERSATIONS with Damian SwabyMUSIC & CREDITSA Himitsu Music: Adventures by A HimitsuCommons — Attribution 3.0 Unported — CC BY 3.0http://creativecommons.org/licenses/b...Music released by Argofox <a href="https://www.youtu.be/8BXNwnxaVQE" target="_blank" rel="noreferrer...
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THE UPS AND DOWNS OF USING AI IN A CREATIVE WORKFLOW #190
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