EPISODE · Apr 4, 2026 · 36 MIN
The Upswing: The future’s so bright, you have to pay for sunshine?
from The Upswing
This week on The Upswing, WTMJ’s Jeff Sherman and Martin Moore of Koss dive into the fast-moving world of tech, culture, and consumer trends. From Apple’s evolving AI strategy and the future of Siri to OpenAI shutting down Sora, they break down what’s next in artificial intelligence — and what’s already changing. The conversation also explores everything from phone-free dining and stadium beer prices to bold ideas like “sunlight on demand” and growing legal pressure on social media platforms. It’s a wide-ranging look at how innovation, business, and everyday life are colliding in real time. 🎙️ The Upswing is presented by Horicon Bank.
What this episode covers
This week on The Upswing, WTMJ’s Jeff Sherman and Martin Moore of Koss dive into the fast-moving world of tech, culture, and consumer trends. From Apple’s evolving AI strategy and the future of Siri to OpenAI shutting down Sora, they break down what’s next in artificial intelligence — and what’s already changing. The conversation also explores everything from phone-free dining and stadium beer prices to bold ideas like “sunlight on demand” and growing legal pressure on social media platforms. It’s a wide-ranging look at how innovation, business, and everyday life are colliding in real time. 🎙️ The Upswing is presented by Horicon Bank.
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The Upswing: The future’s so bright, you have to pay for sunshine?
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