The User Experience (Part Two)

This is the second part to a talk given June 3, 2015, called The User Experience (here’s part one!). Show Notes and Snippets What is a “heuristic evaluation”? The Truth about Carousels and Other Antipatterns by me — Michael Schofield UX, consideration, and a CMMI-based Model by Coral Sheldon-Hess When an organization is well and truly steeped in UX, with total awareness of and buy-in on user-centered thinking, its staff enact those principles, whether they’re facing patrons or not. In short, UX thinking makes a person considerate. Coral Sheldon-Hess Heuristic Evaluations in Reverse by Bohyun Kim A customer journey map may be the most bang for your buck The customer journey begins with a user story: as a _____, I want to _____, so that _____.” Increasingly, the journey often begins online and is punctuated by time and potential disenchantment before the patron even enters the building Michael Schofield X\O Participatory Design by the University of Michigan Libraries UX Department A High Functioning Research Website Libraries are approaching their mobile moment. Whether it’s true for you now, it will definitely be true for you later. … Navigation must flow. The content must be worth it. Everything must be fast. There is no place for b******t. Michael Schofield Make sweeping improvements to the user experience by knowing a little about how people read the web. The LibUX Core Content Audit LibGuides — How Usable is the Three Column Layout? — on LibUX Where your patrons spend most of their time influences their basic expectations of the library. Being user-centric demands that we are aware and don’t scoff at the habits our users have. Convention matters.Michael Schofield The most relevant trends libraries should watch are in e-commerce. When people talk about the size of websites in bytes, think in terms of seconds After 10 seconds, there is a missed opportunity. You will never know how many patrons you failed to reach, but the data suggests it’s a lot. Get full access to Metric by Michael Schofield at metric.substack.com/subscribe