The USOPC on LA28, Storytelling, and Next-Gen Olympics

The Olympic and Paralympic Games are evolving, and so are the strategies behind them.Katie Bynum Aznavorian, Chief Strategy and Growth Officer at the United States Olympic & Paralympic Committee shares how the USOPC is evolving from a four-year event cycle to a year-round engagement model, fueled by digital personalization, athlete storytelling, and initiatives like Making Team USA. She breaks down the intentional strategies behind the success of the Paris Games, the unique challenges of Milan Cortina's distributed setup, and how LA28 presents a once-in-a-generation opportunity to unite all 50 states in a nationwide celebration of sport.Beyond the logistics, Katie offers a behind-the-scenes look at the geopolitical nuances of global sport, the growing influence of women in leadership, and how investment trends in collegiate and professional sports will shape the pipeline for Olympic and Paralympic athletes in the next decade.In this episode, you’ll hear:Why LA28 is being positioned as “America’s Games” with a focus on community engagement across all 50 statesHow the USOPC’s female-led executive team is driving innovation and why representation at all levels matters more than everWhy changes in the college sports landscape and private investment could have massive implications for Team USA’s athlete pipelineHow the “Follow the Team” platform tracks athlete qualifications and curates personalized fan journeysResources and Links:Connect with Katie Bynum Aznavorian on LinkedIn.Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.Dave’s book is available now! Get your copy of The Business of Sports Technology: How To Make Smart Decisions That Drive Your Organization Forward.