The Valley Current®: Does Persistence Matter in Federal IP Litigation?

A poop-themed dog toy took on one of America's most iconic whiskey brands and after 12 years in federal court, it helped reshape trademark law. In this episode of The Valley Current®, Jack Russo unpacks the extraordinary legal battle between Jack Daniel's and VIP Products, tracing the case from the trial court to the Supreme Court and back to the Ninth Circuit. Along the way, he explains how parody, source identifiers, and brand dilution collided in a dispute that became far bigger than a squeaky toy. More importantly, Jack explores what the case reveals about the true cost of intellectual property litigation, where persistence can be as valuable as legal strategy, and why the party that changes the law is often the one that simply refuses to quit. Jack Russo Managing Partner [email protected] www.computerlaw.com https://www.linkedin.com/in/jackrusso "Every Entrepreneur Imagines a Better World"®️