The value of communications in driving business growth, with Valentina Kristensen, Corporate Affairs Director at OakNorth

Send a textValentina Kristensen, Corporate Affairs Director at OakNorth, talked about the value of communications in driving business growth in fintech.OakNorth was founded by entrepreneurs for entrepreneurs who had bad experiences trying to secure a loan for their company. The company has lent over 10 billion pounds to businesses across the UK and a variety of sectors.At OakNorth, Valentina oversees external and internal communications, events, content, ESG/sustainability and helps set the strategic direction for stakeholder engagement globally.Cool fact: Valentina was named the Standout 35 of Innovate Finance’s Women in Fintech Powerlist in 2018.Valentina and Shameer cover topics such as:Understanding the value of comms and PRThe importance of adapting to industry changesLeveraging communications to drive business growthCustomer advocacy and referralsHaving a strong narrative, product market fit, and consistent messaging across all channels and teamsAnd a lot more.Valentina says:“Make sure you create a fantastic customer experience. You want people to shout about you rather than at you.”Don't forget to subscribe to The Fintech Marketers and Leaders podcast so you never miss an episode!HELP US OUT!Help us reach new listeners and bring on your favourite guests by rating and reviewing The Fintech Marketers and Leaders Podcast here. We appreciate you.Subscribe here:WebsiteYouTubeAbout the showThe FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.