The Value of Creativity

Creativity is a great asset in life. It also will help you in your business. Andrew Hiers is a car salesman in Cocoa, Florida. To advertise cars he wants to sell, he uses his skill as a classically trained opera singer. He makes a video of himself performing a robust aria in his bass-baritone voice while standing in the car lot. He makes up the words for the sale and records it. These videos go viral and you can imagine he has a lot of people who come in and want to hear him sing and look at a car. Andrew is not only trying to sell more cars, but he figures he might get some gigs for singing. Now that’s a real creative way to promote your strengths as a salesman. How creative are you in doing your work every day?