The Value of Emotion in Real Estate Investing

Is there a role for "emotion" in real estate investing? While many investors take a very rational, logical perspective to real estate, Thoughtful Real Estate Entrepreneurs also understand the importance of the subjective side of real estate—the emotional connection a tenant or buyer has to a property. Properties that speak to the hearts of the people using them are more special and rare—not to mention financially resilient—than those are simply functional and utilitarian. In this episode, Jeff explains the considerable value of buying properties that elicit an emotional connection.