The Value of Formal Marketing Education in a Free-Resource World

from Your Marketing Big Sister · host AnaRo

Kiran is the CEO of Cambridge Marketing College, a Chartered Marketer, Fellow of the CIM and Freeman of the Worshipful Company of Marketors.Kiran is the author of Assessing the Marketing Environment (2009, FT Pearson) and Marketing and the Law (2013, Kogan Page), among other books and study guides. She has also undertaken research at Kings College, London, into distance education theories.

Episode metadata supplied by the publisher feed · Published Oct 1, 2024

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“It’s never too late and you’re never too old to learn something new.” If I could summarise my discussion with Kiran Kapur, the CEO of the Cambridge Marketing College, I would use this old but true adage - though we explored other topical matters. Kiran - a highly accomplished marketer - has kindly walked me through her own marketing career journey, explained its inflection points and offered plenty of advice for marketers at all stages of their career.

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The Value of Formal Marketing Education in a Free-Resource World

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