The Value of Mobile, with Monica Lawson, Senior Strategy Consultant, at Airship, creating meaningful experiences and navigating the mobile app lifecycle

In this episode we chat to Helen Slaven, poq CRO and Monica Lawson, Senior Strategy Consultant, at Airship about all things App experience. Monica gives us some great insights into the latest stats, can you guess how many Apps the average person has on their smartphone? Monica shared some great assets for us to take a look at for more info, the links for which you can find here:Activation Benchmarks Report: https://www.airship.com/resources/benchmark-report/mobile-lifecycle-benchmark-activation/ Engagement Benchmarks Report: https://www.airship.com/resources/benchmark-report/mobile-lifecycle-benchmarks-engagement/ Peak Install Retail Study: https://www.airship.com/company/press-releases/retailers-struggle-to-capture-long-term-value-from-their-peak-app-acquisition-gains/ Mobile App Maturity Assessment: https://maturityassessment.airship.com/ Masters of MAX Podcast: https://www.airship.com/resources/podcast/