The value of promoting our industry

In this episode, dairy farmers Tania Luckin and Sarah Kelly join Dairy Australia’s Head of Marketing Glenys Zucco to discuss how the industry is being promoted and protected in the public eye. The trio speak about how important it is to have farmers involved in dairy industry promotion for authenticity and transparency, reflecting on the successful Dairy Matters campaign – which ran from 2019 to 2024 – as well as looking ahead to Dairy Australia’s next five-year marketing strategy. To find out more about how Dairy Australia is promoting the industry and how you can get involved, visit dairyaustralia.com.au/promotingdairy or speak to your regional team. This episode features a conversation with: Tania Luckin, South-west Victorian dairy farmer and former Dairy Australia Board member Sarah Kelly, Gippsland dairy farmer and Farmer Ambassador Glenys Zucco, Head of Marketing, Dairy Australia If you have suggestions for future podcast episodes, you can get in contact with us by emailing [email protected] See omnystudio.com/listener for privacy information.