The Value of Strategic Planning for Farmers and Ranchers with Jay Parsons

Strategic planning can usually be beneficial to any business, and farm and ranch operations are no exception. Coming up with clear missions, visions, and goals for the business can provide a roadmap to achieve a farm’s objectives and get everyone on the same page. But are farmers and ranchers taking the time for strategic planning?  Jay Parsons, professor and farm and ranch management specialist in the University of Nebraska-Lincoln’s Department of Agricultural Economics, looks at this topic in a new article posted on our Center for Ag Profitability’s website, cap.unl.edu. He discusses the importance of strategic planning and some barriers to the process that farmers and ranchers should seek to overcome for a healthier business. Read more: https://cap.unl.edu/management/what-value-strategic-planning-farmers-and-ranchers.