The Value of User Testing and Consumer Research to Improve Products and Website Conversion

Jordan is the founder and creative director of A Good Day, a bespoke experience studio specializing in custom stationery, events, branding and user experience. Getting his start in advertising, he's spent the last 13 years building a foundation in digital & consumer strategy with a focus on enhancing user experiences across the physical & digital worlds. He launched A Good Day in 2014 to marry his passions for paper & user experience, working on a wide range of projects from small business branding & custom wedding invitations to website redesigns & digital transformations for large multinational brands.   Show Notes   "Research is formalized curiosity. It is poking and prying with a purpose. " -Zora Neale Hurston   Testing and measuring are absolutely essential to the growth of any business. In order to test and measure, consumer research is important. In this episode of The Entrepreneurial  You Podcast, Jordan  Kentris shared his knowledge on the value of user testing and consumer research to improve products and website conversion.   Here is a snippet of what  Jordan shared:   “So many different ways you can do research; so there is that usability testing that we just talked about; there is contact testing and product testing where you're testing a physical item or in the case of simply putting something in front of them and seeing how it is resonating. Then there are some broader research like market research so you can look at the competitive analysis. Some broader category level research...so If you for example you design household goods, what are other household good companies looking at? Or if you are doing custom wedding stationary, what are other stationery and wedding professionals doing in the market space and what kind of products do they have out there? And what are consumers looking for and how are they being engaged with their audiences?"   Listen to the episode and let us know what is your biggest takeaway.   Connect with Jordan Kentris:   FREE Homepage Consultation   Website  Instagram   Visit our Sponsor: Jamaica Stock Exchange   Email: Heneka Watkis-Porter    Support The Entrepreneurial You here fo US$5.00 monthly: https://glow.fm/tey.   Looking for spiritual upliftment? Listen to My Daily Devotion. A very short devotional to get you closer to God. Listen on:  Apple Podcasts Google Podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices