S1 E5: Vardan Ter-Antonyan - Diagnosing the Company Lifecycle Phases episode artwork

EPISODE · Apr 28, 2026 · 39 MIN

S1 E5: Vardan Ter-Antonyan - Diagnosing the Company Lifecycle Phases

from The Vardan Ter-Antonyan Show · host Vardan Ter-Antonyan

In the Episode 5 we are talking about the importance of diagnosing the company's lifecycle phase. We discuss the Build, Scale, Defend and Survive phases and how to correctly diagnose it. In fact about 80% of the companies are in multiple phases at the same time, so we talk about how to diagnose those and manage them appropriately. This is THE most important skill an executive must absolutely have, yet most inexperienced executives don't even know that these phases exist, because lifecycle phase thinking is not taught in the MBA program or written in books, it only comes with experience.🔥 Subscribe to my channel for more episodes on breaking down the real C-Suite operating system, as well as how to survive the C-Suite.🎯 TAGS executive leadership, c suite, c suite leadership, business strategy, leadership podcast, why merit doesn't matter, career growth, executive mindset, leadership strategy, business leadership, corporate politics, decision making, executive career, how to become an executive, leadership development, organizational behavior, business operations, strategy execution, founders, entrepreneurs, vardan ter antonyan, vardan ter antonyan show, c suite bible, executive podcast.Connect with Vardan:www.vardanterantonyan.comwww.csuitebible.comhttps://www.youtube.com/@VardanTer-Antonyanhttps://www.linkedin.com/in/vardanterantonyan/

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In the Episode 5 we are talking about the importance of diagnosing the company's lifecycle phase. We discuss the Build, Scale, Defend and Survive phases and how to correctly diagnose it. In fact about 80% of the companies are in multiple phases at the same time, so we talk about how to diagnose those and manage them appropriately. This is THE most important skill an executive must absolutely have, yet most inexperienced executives don't even know that these phases exist, because lifecycle pha...

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S1 E5: Vardan Ter-Antonyan - Diagnosing the Company Lifecycle Phases

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