The Vault - Building Advocacy - Gain Grow Retain

What this episode covers

This episode from April 2021 brings Kevin Lau, Senior Director of Customer Advocacy & Experiential Marketing at F5 in to talk about how an advocacy group can help you scale the creation of emotional connections with and between customers. Developing a strategic plan to identify methods of engagement throughout the customer journey can lead to a natural and organic integration of a more formalized team whose goal is to provide natural conversations and insights. You can find Kevin here ----- Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success. We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page. GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.

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Frequently Asked Questions

How long is this episode of Gain Grow Retain?

This episode is 36 minutes long.

When was this Gain Grow Retain episode published?

This episode was published on November 21, 2022.

What is this episode about?

This episode from April 2021 brings Kevin Lau, Senior Director of Customer Advocacy & Experiential Marketing at F5 in to talk about how an advocacy group can help you scale the creation of emotional connections with and between customers. Developing...

Can I download this Gain Grow Retain episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.