The VC Playbook for Founders | Petra Griffith, Founder & Managing Director of Wedbush Ventures

Think landing your first 50 customers proves product-market fit? Think again.In this episode of The Incremental Marketer, I sit down with Petra Griffith — investor, advisor, and ex-Netflix/Yahoo exec — to break down early-stage marketing through a VC lens. Learn why CAC lies, how AI is reshaping marketing, and what signals investors actually care about.Perfect for founders, marketers, and anyone building from zero to one.TIMESTAMPS00:00 Introduction to Early Stage Investing04:04 Navigating the Startup Ecosystem10:09 The Impact of AI on Marketing17:02 Understanding Product Market Fit23:04 Pricing Strategies for Startups30:29 Future of Marketing Measurement🔥 ABOUT THE CHANNELJoin Slingwave Founder & CEO Paul Boruta as he sits down with top marketing leaders to uncover the strategies, experiments, and data-driven moves that actually drive growth. No fluff. No vanity metrics. Just real, actionable insights to help you optimize, scale, and win.If you geek out on analytics, love testing what really works, and want to stay ahead of the latest marketing trends, this show is for you.👉 Ways to connect & explore:🎥 Prefer video? Watch full episodes on YOUTUBE.🤝 Want to talk marketing analytics? REQUEST A DEMO.🔗 Stay in the loop and follow Slingwave on LINKEDIN.💬 CONTACT PAUL🎙️ Smarter marketing starts here →slingwave.com