The Veganuary Effect (with Stu Giddens)

Episode 34 of the Deficient Vegans podcast, hosted by Muscle Deficient Vegan & Protein Deficient Vegan, titled "The Veganuary Effect (with Stu Giddens)" was published on January 12, 2026 and runs 61 minutes.

January 12, 2026 ·61m · Deficient Vegans

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Summary

In this episode of Deficient Vegans, we sit down with Stu Giddens from Veganuary to discuss "The Veganuary Effect" and how a simple “try vegan for January” challenge became a global movement. We talk about the real-world impact (from millions of participants to thousands of media stories), how Veganuary partners with brands to make plant-based options easier to find, and what happens after January ends. Learn why many people keep going vegan or at least keep reducing animal products. Plus, St...

Episode Description

In this episode of Deficient Vegans, we sit down with Stu Giddens from Veganuary to discuss "The Veganuary Effect" and how a simple “try vegan for January” challenge became a global movement. We talk about the real-world impact (from millions of participants to thousands of media stories), how Veganuary partners with brands to make plant-based options easier to find, and what happens after January ends. Learn why many people keep going vegan or at least keep reducing animal products. Plus, Stu shares the behind-the-scenes realities of staying vegan on the road.

Links mentioned in the episode

Check out the Veganuary website

Read the new Dietary Guidelines for Americans

See the list of Top Vegan Restaurants by HappyCow

Fun bonus: Check out Stu's band!

Chapters

00:06 Welcome to Deficient Vegans Podcast
00:13 New News: PETA's Company of the Year
01:48 Global Vegan Restaurant Rankings
02:22 Veganism Around the World Report
04:18 Meet Our Guest: Stu Giddens
07:11 Stu's Vegan Journey
10:22 Challenges on the Road
13:15 Favorite Vegan Dishes
15:30 Veganuary Overview
19:04 The Veganuary Effect
22:17 Impact Statistics from Veganuary
36:49 Vegan Activism Insights
40:57 Resources from Veganuary
44:00 Supporting Veganuary
45:39 Nutrition and Fitness as a Vegan
52:57 Closing Thoughts
53:07 Myth of the Week: Food Pyramid
59:10 Updates from Protein Deficient Vegan