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The Veganuary Effect (with Stu Giddens) episode artwork

EPISODE · Jan 12, 2026 · 1H 1M

The Veganuary Effect (with Stu Giddens)

from Deficient Vegans · host Muscle Deficient Vegan & Protein Deficient Vegan

In this episode of Deficient Vegans, we sit down with Stu Giddens from Veganuary to discuss "The Veganuary Effect" and how a simple “try vegan for January” challenge became a global movement. We talk about the real-world impact (from millions of participants to thousands of media stories), how Veganuary partners with brands to make plant-based options easier to find, and what happens after January ends. Learn why many people keep going vegan or at least keep reducing animal products. Plus, Stu shares the behind-the-scenes realities of staying vegan on the road.Links mentioned in the episodeCheck out the Veganuary websiteRead the new Dietary Guidelines for AmericansSee the list of Top Vegan Restaurants by HappyCowFun bonus: Check out Stu's band!Chapters00:06 Welcome to Deficient Vegans Podcast00:13 New News: PETA's Company of the Year01:48 Global Vegan Restaurant Rankings02:22 Veganism Around the World Report04:18 Meet Our Guest: Stu Giddens07:11 Stu's Vegan Journey10:22 Challenges on the Road13:15 Favorite Vegan Dishes15:30 Veganuary Overview19:04 The Veganuary Effect22:17 Impact Statistics from Veganuary36:49 Vegan Activism Insights40:57 Resources from Veganuary44:00 Supporting Veganuary45:39 Nutrition and Fitness as a Vegan52:57 Closing Thoughts53:07 Myth of the Week: Food Pyramid59:10 Updates from Protein Deficient VeganHow to Get In Touch⭐️ Deficient Vegans Discord ⭐️Deficient VegansWebsiteInstagramYouTubeMuscle Deficient Vegan - Fitness & NutritionWebsiteInstagramYouTubeTikTokProtein Deficient Vegan - Food & RecipesWebsiteInstagramYouTubeTikTok

What this episode covers

In this episode of Deficient Vegans, we sit down with Stu Giddens from Veganuary to discuss "The Veganuary Effect" and how a simple “try vegan for January” challenge became a global movement. We talk about the real-world impact (from millions of participants to thousands of media stories), how Veganuary partners with brands to make plant-based options easier to find, and what happens after January ends. Learn why many people keep going vegan or at least keep reducing animal products. Plus, St...

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Frequently Asked Questions

How long is this episode of Deficient Vegans?

This episode is 1 hour and 1 minute long.

When was this Deficient Vegans episode published?

This episode was published on January 12, 2026.

What is this episode about?

In this episode of Deficient Vegans, we sit down with Stu Giddens from Veganuary to discuss "The Veganuary Effect" and how a simple “try vegan for January” challenge became a global movement. We talk about the real-world impact (from millions of...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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