The VIC Architecture: Inside Korea's €750M system

🏢 A 40-year-old department store. 33,000 sqm. €750M in annual revenue. How? Korea built an entire VIC architecture where 5% of customers drive half the sales—through transparent €94K thresholds, allocation control, and lifestyle infrastructure the West hasn't replicated. Maya and Selvane unpack what makes Hyundai Apgujeong one of Korea's highest-performing stores per square metre. 📊💰📖 Full read linked in description This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe

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The VIC Architecture: Inside Korea's €750M system

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