The Video ROI Nobody's Tracking

from Spotlight · host Calgary Marketing Association

Is video actually worth the investment... or is it just another line item that's hard to justify? In this episode of Spotlight, we sit down with Adam Mercier from Studio Spero to break down what real, measurable ROI on video looks like.We dig into:- How brands should actually be measuring video performance- Common mistakes companies make when budgeting for video- What separates video that converts from video that just looks nice- Practical advice for marketers trying to make the case for video internally

Episode metadata supplied by the publisher feed · Published Sep 15, 2026

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The Video ROI Nobody's Tracking

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This episode is 38 minutes long.

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This episode was published on September 15, 2026.

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