The Video Show

Episode Summary: A mid-year, behind-the-scenes look at the 5 ways video powers Mike Murphy LLC today, and the strategy and focus for video through the second half of 2017.What You'll LearnThe 5 categories video serves for Mike Murphy LLC: branding, promotion, education, marketing, revenueWhat's currently being made in each category, and the mobile gear used to make itThe moving-forward plan for each category through the rest of 2017Why podcast promo teasers get repurposed across every channel, not just posted onceTechnology and trends move fast, so this episode is a mid-year check-in on the video strategy — shared to help you better promote your own podcast, personal brand, and business.The 5 Main Ways Video Gets UsedPersonal branding, podcast promotion, education, advertising & marketing, and revenue generation.Personal BrandingThe core of the business — building around a name and a person. Podcasting/audio and video remain the two most intimate, effective ways to promote a personal brand.Currently making: Instagram Stories, Facebook & Instagram Live, and daily quick tips on YouTube.Mobile tools used: DJI Osmo, Manfrotto Pixi Tripod, MeFoto Sidekick 360, Rode VideoMicro, Manfrotto Lumimuse LED light.Moving forward: more documentary and vlogging-style content.Podcast PromotionCurrently making: a weekly teaser video built in Adobe After Effects for each episode, shared across the website, YouTube, Facebook, Instagram, and Medium. Side tip: always link back to the actual episode.Moving forward: break each episode into bite-sized clips instead of one single teaser, to generate more interest per episode.EducationTutorial videos that go deeper than the daily quick tips.Currently making: daily quick tips, plus product demos and tutorials.Moving forward: more gear and product demos aimed specifically at podcasters and content creators.Advertising & MarketingDirect marketing through video ads.Currently making: boosted Facebook and Instagram ads and promos, aimed at reaching a larger audience.Moving forward: more promo videos advertising the podcast, website, and channels to build broader buzz.Revenue GenerationCurrently making: a couple of animated tool videos for local businesses, plus promo videos for t-shirt designs.Moving forward: more products aimed at podcasters and creators, each promoted with its own branded video.Read the complete show notes and resources on mikemurphy.ai.Support the showSubscribe To Weekly Newsletter:AI UnpluggedConnect With Me🌐 Website📧 Newsletter🎥 YouTube🐦 X💼 LinkedInComments, Questions & Feedback: [email protected]