The Video Show

Episode Summary: A mid-year, behind-the-scenes look at the 5 ways video powers Mike Murphy LLC today, and the strategy and focus for video through the second half of 2017. What You'll Learn The 5 categories video serves for Mike Murphy LLC: branding, promotion, education, marketing, revenue What's currently being made in each category, and the mobile gear used to make it The moving-forward plan for each category through the rest of 2017 Why podcast promo teasers get repurposed across every channel, not just posted once Technology and trends move fast, so this episode is a mid-year check-in on the video strategy — shared to help you better promote your own podcast, personal brand, and business. The 5 Main Ways Video Gets Used Personal branding, podcast promotion, education, advertising & marketing, and revenue generation. Personal Branding The core of the business — building around a name and a person. Podcasting/audio and video remain the two most intimate, effective ways to promote a personal brand. Currently making: Instagram Stories, Facebook & Instagram Live, and daily quick tips on YouTube. Mobile tools used: DJI Osmo, Manfrotto Pixi Tripod, MeFoto Sidekick 360, Rode VideoMicro, Manfrotto Lumimuse LED light. Moving forward: more documentary and vlogging-style content. Podcast Promotion Currently making: a weekly teaser video built in Adobe After Effects for each episode, shared across the website, YouTube, Facebook, Instagram, and Medium. Side tip: always link back to the actual episode. Moving forward: break each episode into bite-sized clips instead of one single teaser, to generate more interest per episode. Education Tutorial videos that go deeper than the daily quick tips. Currently making: daily quick tips, plus product demos and tutorials. Moving forward: more gear and product demos aimed specifically at podcasters and content creators. Advertising & Marketing Direct marketing through video ads. Currently making: boosted Facebook and Instagram ads and promos, aimed at reaching a larger audience. Moving forward: more promo videos advertising the podcast, website, and channels to build broader buzz. Revenue Generation Currently making: a couple of animated tool videos for local businesses, plus promo videos for t-shirt designs. Moving forward: more products aimed at podcasters and creators, each promoted with its own branded video. Read the complete show notes and resources on mikemurphy.ai. Support the show Subscribe To Weekly Newsletter: AI Unplugged Connect With Me 🌐 Website 📧 Newsletter 🎥 YouTube 🐦 X 💼 LinkedIn Comments, Questions & Feedback: [email protected]