The View From The Crow's Nest | 20-09-04

Welcome to Episode 91 of my podcasts The view from the crow's nest, and the date is Friday the fourth of September 2020. So, my day my day What a day, it has been. It's like I'm gonna make this quick I promise I'm gonna make this quick, so I kicked off with personal training session, like they thought it was going to kill me more than it did. So, I was quite pleased when it didn't, but then my coach said that she was a kind of an efficient day to day a smart day rather than a hard day. So didn't feel quite so good after he told me that. But nonetheless, It's getting in shape slowly but surely so that's very positive had less sleep last night than I had the night before yet woke up feeling more refreshed. How does that even work, someone tell me. Then, I thought I'd kick off the day after I recovered from my exercise etc and had breakfast. By focusing on some music, music theory, so I'm still trying to work through the basic music theory course on groove three.com brilliant brilliant course, I'm learning a lot from it. But these last few modules. These last few lessons of the whole thing are about cadences and modulation and sevenths and things like this and this is where I'm starting to struggle previously in the earlier part I kind of understood it, but now I'm really having to concentrate so I can only do one video at a time and they're about 1012 minutes, and I'm actually having to watch them more or less at normal speed as well that's how much I can't take on board the information, so that's cool because I'm really pushing myself to learn the music theory and get out a comfort zone so that's cool, and then turn my attention to audience ninja to work on my business rather than in my business. So now we've been going for about a month I've gone better or maybe six weeks but I've got a much better idea or much I've got a better idea of what we need as far as the team is concerned of what skills are lacking and what have you. So, I've put together a couple of job posts and put them up on upwork.com. So hopefully I've already had to apply for one and nine apply for the other or three apply for one and I'm sure we'll get some more of those. There's already at least one on each side of those job posts that I've probably take on. So that's really positive because, you know, if I want to do anything for scale anything it's all about getting the team of similar and I want to get more done if you want to really, you know, fulfil our dreams and our plans, then we need more people pulling in the same direction so it's really important that we get the team going get more people on board so that's hopefully really positive, we'll see how that pans out. Then I spent most of the afternoon working on a client's stuff, particularly on a marketing. Kind of campaign for them it's the first the first actual marketing thing that we're going to be doing so I'm really excited about that because you know all businesses all businesses everywhere. Need sales. Otherwise, they, you know, they're unlikely to to last long. If they're a very commercial business and they're gonna need sales to pay the bills thing if they are maybe let's say a nonprofit or something like that. They at least need sales in terms of people signing up or if they're charity people donating or in whatever capacity you want to denote sales but nonetheless you need traction you need users you need people to use the service so you can prove it works and then you can get funding, whatever it might be. So, a lot of I think I've said this yesterday but if I didn't test, even if I did it's worth reiterating, a lot of business owners and entrepreneurs make a crucial error of building something without making sure that they're focusing on actually selling it getting people to use it. It's actually 20% product 80% sales. But most owners, go for 80% 90% product 20% sales. So, hopefully, we can bring some more users to the client. And, you know, make things work for them and that'd be a real