The Viral Blueprint for Muslim Content Creators | The Sunnah Guy

from OnePath Podcast · host Onepath Network

In our latest podcast we sit down with Shoaib Hussain, the Sunnah Guy — a content creator with over 2.9 million followers and the producer behind some of the most viral Islamic reels on Instagram.In this episode, we uncover the journey behind the man who changed the way Muslims engage with short-form content. From his creative process to the unseen challenges of staying authentic in an online space riddled with controversy.Timestamps:00:00 - Intro03:41 - Sheikh Bilal Assad and Journey to Islam06:47 - Dawah Journey10:18 - Dealing with doubts13:28 - Start of Content Creation Journey18:56 - Content Creation Process24:41 - Catching the universal audience31:06 - Connecting to Non-Muslim followers32:49 - Defining your Spaces33:21 - Riya (Showing off)34:17 - Don't chase views38:53 - Make People feel loved41:55 - Ripple effect of DawahSupport the show

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This episode is 43 minutes long.

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This episode was published on October 24, 2025.

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