The Viral Video Blueprint: How Alex Drachnik Helps Brands Break Through the Nois

In this episode of Founders Future, with host Milan Kohut, Alex Drachnik offers a transparent look into the inner workings of Drax Social, his full-service social media agency. He breaks down how his team handles every step of the content engine—from strategy and production to editing and community management—allowing clients to stay focused on leading their businesses. Alex also shares what makes a great fit for his agency, emphasizing trust, creative freedom, and the importance of letting experts own the creative process.He also opens up about his unique positioning in the market as a founder who built his own audience and produced viral content before doing it for others. Alex discusses how this credibility fuels growth, the role of organic social and networking in his acquisition strategy, and how he's laying the groundwork to scale by building out the right team, systems, and creative infrastructure for the future.