The Visibility Mistake, AI Search, and the Reality of Night Law School with Nick Cohen

This week on Studying Law Around the World, I had the pleasure of interviewing Nick Cohen. He is a practicing attorney and the Chief Operating Officer at Matador Solutions, an agency that manages digital growth for over 150 law firms nationwide.Nick grew up in a family of trial lawyers and started running his parents' firm marketing when he was just 12 years old. He eventually built Matador Solutions while attending law school at night, managing 14 hour workdays to graduate, pass the bar, and launch his own injury and employment practice.In this episode, we discuss the brutal discipline required to work full time while attending law school, the ethical landmines of legal marketing, and the rapidly shifting landscape of AI search.