EPISODE · Feb 18, 2026 · 3 MIN
✍ The vision statement your team will actually commit to| Jason Caldwell on Winning Friends
from Winning Friends · host e-Residency of Estonia
Most teams either don’t have a vision statement, or they inherited one from someone higher up. Either way, it rarely creates real ownership.In this clip, Jason Caldwell explains why a vision statement is not a slogan. It is a powerful commitment device that only works when the whole team has fingerprints on it.🎧 Catch the full episode on Winning Friends.Powered by e-Residency of Estonia, where entrepreneurs build and grow borderless businesses from anywhere in the world.
What this episode covers
Most teams either don’t have a vision statement, or they inherited one from someone higher up. Either way, it rarely creates real ownership.In this clip, Jason Caldwell explains why a vision statement is not a slogan. It is a powerful commitment device that only works when the whole team has fingerprints on it.🎧 Catch the full episode on Winning Friends.Powered by e-Residency of Estonia, where entrepreneurs build and grow borderless businesses from anywhere in the world.
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✍ The vision statement your team will actually commit to| Jason Caldwell on Winning Friends
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