The Vitamin Shoppe Announces Franchising Strategy | 2020Q3 Franchise Group Earnings Breakdown

The Vitamin Shoppe 2020Q3 earnings report was released on 11/4/2020 under its owner Franchise Group Inc.. While the financial information in the report continues to be relatively small, I was able to collect insightful information on the quarterly performance from the Franchise Group Inc. conference call, previous corporate press releases, and public interviews from CEO Sharon Leite and other leadership team members at the specialty supplement retailer. Additionally, I shared some sports nutrition category trend data from a presentation that Jack Gayton (head merchandiser of category at The Vitamin Shoppe) provided at the AHPA Virtual Sports Nutrition Congress. I also update you on how much benefit The Vitamin Shoppe is seeing from the GNC Chapter 11 bankruptcy filing. Finally, I talk about my previously predicted operating model change to franchising at The Vitamin Shoppe that was finally formally announced by Franchise Group CEO Brian Kahn.