The Voice Behind Pop, Crackle, and Pop | Chicago News

The legendary voice behind Pop from Snap, Crackle, Pop and the sun on Raisin Bran has passed away at 89 — but his sound lives on in every commercial jingle you’ve ever heard. Before becoming a voiceover icon, he was a folk musician in Chicago’s coffeehouse scene and co-founded a production company for emerging artists. His advertising career exploded in 1971, earning him multiple Clio Awards and making everyday brands unforgettable. Beyond commercials, he championed the arts as a founding board member of Hubbard Street Dance Chicago for over two decades. He leaves behind his wife, children, and grandchildren — and a cultural legacy woven into the fabric of American pop culture through his unmistakable voice. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/b0847582acb2421d